Why Selena Gomez Created Rare Beauty: A Deep Dive
Hello, beauty enthusiasts! Today, we're diving into the world of Rare Beauty, the makeup line created by none other than Selena Gomez. But why did Selena Gomez create Rare Beauty in the first place? Let's find out! Guys, explore more in Guides And Explainers and why did selena gomez create rare beauty.
Selena Gomez's Personal Struggle with Mental Health
Before we talk about Rare Beauty, let's rewind a bit. Selena Gomez has always been open about her struggles with mental health. She's spoken publicly about her battles with anxiety and depression, which can often leave you feeling anything but rare.
* "I think people forget that I'm just a kid, and I'm dealing with a lot of the same things they are," Selena said in an interview with Vogue. So, she wanted to create something that would not only make people feel good about their appearance but also encourage them to embrace their uniqueness and inner strength.
The Birth of Rare Beauty
Fast forward to 2020, and Rare Beauty is born. Selena launched her makeup line with a mission to challenge the beauty industry's unrealistic standards and help people feel more confident in their own skin.
"I wanted to create a brand that was all about making people feel confident and beautiful, just as they are," Selena told Allure. And thus, Rare Beauty was born, with a focus on creating high-quality, affordable products that would make everyone feel rare*.
Rare Beauty's Unique Approach
Rare Beauty isn't just about selling makeup; it's about promoting a positive self-image. Here's what sets Rare Beauty apart:
Inclusive Shades
Rare Beauty offers a wide range of shades to cater to diverse skin tones. Selena wanted to ensure that everyone could find their perfect match, regardless of their skin color.
Affordable Pricing
Selena wanted Rare Beauty to be accessible to everyone. That's why she priced her products affordably, without compromising on quality.
The Rare Impact Fund
Selena also launched the Rare Impact Fund, which aims to raise $100 million over the next ten years to support mental health services. A portion of each Rare Beauty product sold goes towards this fund.
Rare Beauty's Message
At its core, Rare Beauty is about embracing your uniqueness and loving yourself. Selena wants her fans and customers to know that they don't need to conform to anyone else's standards of beauty.
* "We're all rare, and we should embrace that," Selena told Glamour. That's the message she wants Rare Beauty to convey: You are enough just as you are.
Selena Gomez's Journey into the Beauty Industry
Selena's journey into the beauty industry hasn't been without its challenges. She's faced criticism and competition, but she's also received overwhelming support from her fans.
* "I'm not here to reinvent the wheel," Selena told Refinery29. "I'm here to create something that I think is missing in the market, something that I would use myself."
The Future of Rare Beauty
As Rare Beauty continues to grow, Selena has big plans for the brand. She wants to expand the product range, continue to challenge beauty norms, and, of course, keep supporting mental health initiatives.
* "I want Rare Beauty to be a place where people can come and feel good about themselves," Selena told Teen Vogue. "And I want to keep making products that make them feel that way."
Why Selena Gomez's Rare Beauty Matters
In a world full of airbrushed photos and filtered selfies, Rare Beauty stands out as a breath of fresh air. Selena Gomez created Rare Beauty to challenge the status quo, to encourage self-acceptance, and to support mental health. And that, my friends, is why Rare Beauty matters.
So, the next time you're feeling down about your appearance, remember Selena's words: "You are rare, and you should embrace that." Now go out there and feel your rare-ness!