Who's Behind the Bubbles? What Company Owns LaCroix
Ever wondered who's behind the sparkling water craze that's taken the world by storm? You're not alone, guys. Today, we're diving into the fizzy world of LaCroix and answering the question: what company owns LaCroix? Guys, explore more in Guides And Explainers and what company owns lacroix.
The LaCroix Phenomenon
Before we get into who owns this beloved brand, let's take a sip back in time. LaCroix, with its distinctive cursive logo and mouthwatering flavor names like Cúrate and Pomme Bayou, has become a household name. But it wasn't always the sparkling water darling it is today.
LaCroix was born in the 1980s in Wisconsin, USA. It started as a small, local brand, but it wasn't until the early 2000s that it began to fizz its way into the national spotlight. So, who's been behind this sparkling success story? Let's find out.
National Beverage Corp: The Mastermind Behind LaCroix
You might be surprised to learn that the company behind LaCroix is not some big-name corporation, but a lesser-known player in the beverage industry. National Beverage Corp (NABE) is the brain behind your favorite sparkling water.
NABE is a Florida-based company that's been around since 1985. It's a bit of a chameleon in the beverage world, with a portfolio that spans from sparkling water to energy drinks and even wine coolers. But it's LaCroix that's truly put NABE on the map.
How NABE Got Its Sparkling Hands on LaCroix
NABE acquired LaCroix in 2009, a move that would prove to be a game-changer for both parties. At the time, LaCroix was a struggling brand, but NABE saw its potential. With NABE's marketing prowess and LaCroix's unique selling proposition, the rest, as they say, is history.
NABE's secret? It's all about authenticity. The company has maintained LaCroix's natural, calorie-free, and sodium-free identity, while also innovating with new flavors and packaging. It's a balance that's clearly worked, with LaCroix's sales skyrocketing in recent years.
NABE's Other Brands
While LaCroix might be NABE's most famous child, it's not the only one. NABE's portfolio includes other brands like Shasta, a line of sparkling beverages, and *Bumbu, a rum-based cocktail mixer. But it's LaCroix that's truly stolen the show.
The Future of LaCroix
So, what's next for LaCroix and its parent company, NABE? With the sparkling water market showing no signs of slowing down, it's safe to say we'll be seeing more of LaCroix in the future.
NABE has been busy expanding LaCroix's reach, from new flavors to international markets. It's also been innovating with new packaging and formats, like LaCroix's recent release of mini cans.
But one thing's for sure: no matter what changes, LaCroix will always be about one thing - pure, refreshing, sparkling water. And that's what keeps us coming back for more.
FAQs
Q: Who is the CEO of National Beverage Corp?
A: The CEO of National Beverage Corp is Susan T. Finnelli. She's been with the company since 2012 and has served as CEO since 2016.
Q: Where is LaCroix made?
A: LaCroix is made in various locations across the United States. The brand's headquarters are in Florida, but its sparkling water is produced in facilities in Wisconsin, California, and other states.
Q: Is LaCroix vegan?
A: Yes, LaCroix is vegan. It's made with purified water and natural flavors, with no added sugars, artificial sweeteners, or other animal-derived ingredients.
Conclusion
So there you have it, guys - the company behind LaCroix is National Beverage Corp, a Florida-based company that's been quietly sparking up a storm. From its humble beginnings to its current status as a sparkling water superstar, LaCroix's journey is a testament to the power of authenticity and innovation. Here's to many more bubbles!