Guides And Explainers

Who Really Owns Victoria's Secret? Unveiling the Truth

Hello, fashion enthusiasts! Today, we're going to dive into the world of lingerie and answer a question that's been on many of your minds: Who owns Victoria's Secret? So, grab a...

Mara Ellison
Who Really Owns Victoria's Secret? Unveiling the Truth

Who Really Owns Victoria's Secret? Unveiling the Truth

Hello, fashion enthusiasts! Today, we're going to dive into the world of lingerie and answer a question that's been on many of your minds: Who owns Victoria's Secret? So, grab a cup of coffee, get comfortable, and let's unravel this mystery together. Guys, explore more in Guides And Explainers and who owns victoria's secrets.

A Brief History of Victoria's Secret

Before we jump into who's calling the shots now, let's take a quick trip down memory lane. Victoria's Secret was founded in 1977 by Roy Raymond, who struggled to buy lingerie for his wife in a comfortable environment. His vision was to create a store where men could comfortably buy lingerie for their significant others and women could find well-fitting, high-quality intimate apparel.

In 1982, Leslie Wexner, the CEO of Limited Brands (now L Brands), bought Victoria's Secret for $1 million. This is where our story starts to get interesting.

Leslie Wexner: The Original Owner

Leslie Wexner is the man who turned Victoria's Secret into the global powerhouse it is today. He expanded the brand rapidly, opening stores and launching the iconic Victoria's Secret Fashion Show. Wexner was the face of Victoria's Secret for decades, and under his leadership, the brand became synonymous with sexy, high-quality lingerie.

However, things started to change in the late 2010s. Wexner stepped down as CEO of L Brands in 2020, and with him went a significant amount of control over Victoria's Secret.

The 2021 Spinoff: Who Owns Victoria's Secret Now?

In 2021, L Brands spun off Victoria's Secret into a separate, publicly-traded company called Victoria's Secret & Co. This move was made to help the struggling brand focus on its turnaround efforts without the weight of L Brands' other businesses.

So, who owns Victoria's Secret now? The answer is a bit complicated. After the spinoff, L Brands shareholders received one share of Victoria's Secret & Co. stock for every two shares of L Brands they owned. This means that the original L Brands shareholders are now the majority owners of Victoria's Secret & Co.

As of now, the largest shareholders of Victoria's Secret & Co. are:

  1. 1. Leslie Wexner: Despite stepping down as CEO, Wexner still owns a significant stake in Victoria's Secret & Co. He is the largest individual shareholder, owning around 10% of the company.
  2. 2. Jane Elfers: Elfers is the current CEO of Victoria's Secret & Co. She owns around 1% of the company's shares.
  3. 3. Institutional Investors: Many large investment firms, such as Vanguard and BlackRock, own significant stakes in Victoria's Secret & Co.

The Future of Victoria's Secret

With the spinoff complete and a new CEO at the helm, Victoria's Secret is looking to the future. The brand is working on redefining its image and appealing to a wider range of customers. They've launched more inclusive marketing campaigns, expanded their size range, and even introduced a new, more affordable line called Victoria's Secret PINK.

Only time will tell who will ultimately own Victoria's Secret and what the future holds for the iconic brand. But one thing's for sure: Victoria's Secret is not going anywhere anytime soon, and we'll all be watching to see what happens next.

And that, my friends, is who owns Victoria's Secret. Thanks for joining us on this lingerie-filled journey through the brand's history. Until next time, stay curious and keep exploring!

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