Guides And Explainers

Who Owns Lara Bars? Unraveling the Mystery

Hello there, curious minds! Today, we're going to dive into the world of Lara Bars, the delicious, nutritious, and oh-so-popular snack bars that have taken the health food scene...

Mara Ellison
Who Owns Lara Bars? Unraveling the Mystery

Who Owns Lara Bars? Unraveling the Mystery

Hello there, curious minds! Today, we're going to dive into the world of Lara Bars, the delicious, nutritious, and oh-so-popular snack bars that have taken the health food scene by storm. And the million-dollar question we're here to answer is: Who owns Lara Bars? Guys, explore more in Guides And Explainers and who owns lara bars.

A Brief History of Lara Bars

Before we get into the ownership drama, let's rewind a bit and talk about how these tasty treats came to be. Lara Merriken, a former yoga instructor and holistic health counselor, created Lara Bars in her home kitchen back in 2003. Her mission? To make a healthy, tasty, and non-GMO snack bar that was free from processed sugars and artificial ingredients.

The Early Days: Lara's Kitchen to Store Shelves

Lara started small, selling her bars at local health food stores and farmers' markets. But word spread fast about these yummy, wholesome snacks, and soon, demand was through the roof. In 2005, Lara took a leap of faith and moved her operation to a commercial kitchen, officially launching LaraBar as a business.

The Rise of LaraBar

Over the next decade, LaraBar grew at an astonishing rate. By 2010, the company was generating over $100 million in sales, and its bars were available in more than 10,000 stores across the U.S. This rapid growth caught the eye of General Mills, the multinational food conglomerate.

General Mills Acquires LaraBar

In 2018, General Mills announced that it had acquired Eat Evolved, the company that owned LaraBar. This news sent shockwaves through the health food community, with many wondering what this meant for the future of Lara Bars. Would they still be the non-GMO, organic, and gluten-free snacks they'd always been? Or would they be swept up in the corporate machine and lose their soul?

Life After Acquisition: Lara Bars Today

Rest assured, Lara Bar lovers! Despite the acquisition, Lara Bars have maintained their commitment to clean ingredients and whole-food nutrition. General Mills has even expanded the line to include new flavors and product ranges, like LaraBar Bites and LaraBar Layers.

But Who Really Owns Lara Bars Now?

So, who owns Lara Bars now? Well, Eat Evolved is still the official owner, but it's now a subsidiary of General Mills. Lara Merriken, the original creator, is no longer involved in the day-to-day operations of the company. However, she's still a passionate advocate for clean eating and has since founded another company, Tru Women, which focuses on clean, plant-based nutrition for women.

The Future of Lara Bars

As we look to the future, it's clear that Lara Bars are here to stay. Whether they're enjoyed as a post-workout snack, a quick breakfast, or a late-night treat, these bars have become a staple in many of our lives. And while the ownership may have changed, the commitment to real food ingredients remains strong.

So there you have it, folks! The story of Lara Bars, from a humble home kitchen to store shelves across the nation. And while the ownership might have evolved over the years, one thing's for sure: Lara Bars will always be a tasty, wholesome snack that we can feel good about enjoying.

Happy snacking!

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