The Cream of the Crop: Top-Rated Super Bowl Commercials That Nailed It!
Alright, guys, gather 'round! We're about to dive into the world of advertising greatness – the top-rated Super Bowl commercials that not only sold their products but also entertained, inspired, and sometimes even moved us to tears. So, grab your snacks, get comfy, and let's embark on this epic journey through the Super Bowl's ad history! Guys, explore more in Guides And Explainers and top rated super bowl commercials.
Why Super Bowl Ads Matter
Before we dive into the best of the best, let's talk about why these ads are such a big deal. The Super Bowl is the most-watched TV event of the year, with hundreds of millions of eyes glued to their screens. For advertisers, it's a golden opportunity to reach a massive, captive audience. But with that comes high stakes – and high prices. A 30-second spot during the Super Bowl can cost a jaw-dropping $5 million. So, you know these companies are bringing their A-game!
The Power of Storytelling
Many of the top-rated Super Bowl commercials have one thing in common: they tell a compelling story. They don't just show you a product and say "buy it." No, they take you on an emotional journey, make you laugh, or even shed a tear. And that, my friends, is how you create an ad that people will remember long after the game is over.
Humor: The Universal Language
Humor is a powerful tool in advertising, and many of the top-rated Super Bowl commercials have used it to great effect. From witty one-liners to slapstick comedy, laughter is the universal language that can break down barriers and make even the most serious of products relatable.
Doritos "Crash the Super Bowl" (2013)
Doritos took a unique approach to their Super Bowl ad strategy with their "Crash the Super Bowl" contest. They invited fans to create their own Doritos ads, with the winning spot airing during the big game. The 2013 winner, "Goat 4 Sale," was a hilarious gem that featured a goat in a tutu and a man trying to sell it to a seemingly uninterested buyer. The catch? The buyer was offering Doritos as payment. This ad was a breath of fresh air, and it proved that you don't need a big budget or A-list celebrities to create a top-rated Super Bowl commercial.
Snickers "Marilyn" (2015)
Snickers has consistently delivered laughs with their Super Bowl ads, and their 2015 spot, "Marilyn," was no exception. The ad featured Willem Dafoe channeling Marilyn Monroe in a twist on the iconic "Diamonds Are a Girl's Best Friend" scene from "Gentlemen Prefer Blondes." The humor came from the unexpected pairing of Dafoe's tough-guy persona with Monroe's iconic character. And when Dafoe's Marilyn says, "You're not you when you're hungry," it's a hilarious reminder of Snickers' "You're not you when you're hungry" campaign tagline.
Heartwarming Moments
Sometimes, a top-rated Super Bowl commercial doesn't need laughs to make an impact. A heartfelt story can tug at our heartstrings and leave us feeling all warm and fuzzy inside. These ads may not make us laugh out loud, but they sure do make us feel.
Coca-Cola "It's Beautiful" (2014)
Coca-Cola has a knack for creating ads that celebrate diversity and unity. Their 2014 spot, "It's Beautiful," was a touching tribute to the American melting pot. The ad featured people singing "America the Beautiful" in different languages, interspersed with shots of everyday Americans from all walks of life. It was a powerful reminder that, despite our differences, we're all united in our love for this country. And, of course, our love for Coke.
Budweiser "Puppy Love" (2015)
Budweiser has long been known for their heartwarming ads featuring their iconic Clydesdale horses. But their 2015 spot, "Puppy Love," took the cake. The ad followed the story of a puppy who was determined to befriend one of the Budweiser horses, despite the horse's initial reluctance. The two eventually became the best of friends, and the ad ended with the puppy growing up to be a full-fledged member of the Budweiser team. It was a heartwarming tale of friendship and perseverance that had viewers everywhere reaching for the tissues.
Inspiring Greatness
Sports fans know that the Super Bowl is a stage for the world's greatest athletes to showcase their skills and compete for the ultimate prize. So, it's no surprise that many top-rated Super Bowl commercials have tapped into that sense of competition and inspiration to create ads that make us want to get out there and achieve greatness ourselves.
Nike "Move Like You Stole It" (2019)
Nike has always been about inspiring athletes to push their limits and achieve greatness. Their 2019 Super Bowl ad, "Move Like You Stole It," was a powerful call to action for anyone who's ever felt held back by fear or doubt. The ad featured a diverse cast of athletes, including Colin Kaepernick, Serena Williams, and LeBron James, who all delivered the same message: "Don't let fear hold you back. Move like you stole it."
Wix.com "Scarlett Johansson" (2015)
Wix.com, a website builder, took a unique approach to their Super Bowl ad in 2015. Their spot, "It's That Easy," featured a frustrated Scarlett Johansson trying to build a website using a complex coding system. When she finally snaps and shouts, "I just want to build a website!" the screen fades to black and the Wix logo appears, with the tagline, "It's that easy." It was a simple, yet effective ad that showed how Wix can help anyone create a professional-looking website, no coding required.
The Power of Celebrity
Celebrities can be a powerful tool in advertising, and many of the top-rated Super Bowl commercials have used them to great effect. From A-list actors to beloved sports stars, celebrities can bring star power and credibility to an ad, helping it stand out from the crowd.
Pepsi "Halftime Show" (2018)
Pepsi has been the official sponsor of the Super Bowl Halftime Show for years, and their 2018 ad, "Halftime Show," was a celebration of that partnership. The ad featured a star-studded cast, including Cindy Crawford, Jeff Goldblum, and even Pepsi's own mascot, the Pepsi Man. The ad was a fun, nostalgic trip through the decades, showcasing some of the most memorable Halftime Show performances of all time.
Amazon Alexa "Not Everything Makes the Cut" (2018)
Amazon took a unique approach to their Super Bowl ad in 2018. Their spot, "Not Everything Makes the Cut," featured a series of funny and bizarre Alexa-related scenarios that didn't make the cut for Amazon's voice-activated assistant. The ad was a hilarious look at the behind-the-scenes process of developing a new technology, and it featured a star-studded cast, including Gordon Ramsay, Cardi B, and Anthony Hopkins.
The Art of the Comeback
Sometimes, a top-rated Super Bowl commercial isn't just about selling a product – it's about making a statement. In 2017, 84 Lumber created an ad that was so controversial, it was initially banned from airing on TV. The ad, "The Journey Begins," told the story of a mother and daughter who embark on a long and difficult journey to the United States, only to be turned away at the border. The ad was a powerful statement about immigration and the American Dream, and it sparked a national conversation about the issue.
The Future of Super Bowl Ads
As we look ahead to future Super Bowls, it's clear that the world of advertising is constantly evolving. With the rise of streaming services and the decline of traditional TV viewership, advertisers are faced with new challenges and opportunities. But one thing is certain: as long as there's a Super Bowl, there will be advertisers clamoring for a chance to reach that massive audience and create the next top-rated Super Bowl commercial.
So, there you have it, folks – a whirlwind tour through the world of Super Bowl advertising. From hilarious laughs to heartwarming moments, these top-rated Super Bowl commercials have left their mark on pop culture history. And as we continue to watch and enjoy these ads, let's remember: it's not just about selling a product – it's about creating a moment that will stay with us forever.
Until next time, keep your eyes on the screen and your hearts open to the magic of advertising!