Super Bowl Commercial Cost in 2019: A Blow-by-Blow Breakdown
Hey there, sports marketing enthusiasts and curious minds! Today, we're diving into the fascinating world of Super Bowl commercial cost in 2019. Buckle up as we explore the nitty-gritty of those expensive, yet oh-so-amazing ads that air during the biggest game of the year. Guys, explore more in Guides And Explainers and super bowl commercial cost 2019.
Why the Fuss About Super Bowl Commercial Cost?
Before we get into the nitty-gritty of Super Bowl commercial cost in 2019, let's talk about why these ads are such a big deal. The Super Bowl is more than just a game; it's a cultural phenomenon. With over 100 million viewers tuning in every year, it's no surprise that brands are willing to shell out big bucks for a spot in front of that massive audience.
Super Bowl commercials have become an event unto themselves. They're highly anticipated, eagerly discussed, and often shared on social media long after the game is over. In other words, they're a fantastic way for brands to get noticed, and that's why the cost of Super Bowl commercials is so high.
Super Bowl Commercial Cost: A Historical Perspective
To truly understand the Super Bowl commercial cost in 2019, we need to look back at how we got here. The first Super Bowl commercials in 1967 aired for a mere $42,500 each. That's right, you could buy a Super Bowl ad for less than the average car price at the time!
But as the years went by, the cost of Super Bowl commercials started to rise. By 2000, the average Super Bowl commercial cost had reached $2.2 million. In 2010, it was $3 million. And in 2019, well, that's what we're here to talk about.
Super Bowl Commercial Cost in 2019: The Big Reveal
Alright, enough with the history lesson. You're here for the Super Bowl commercial cost in 2019, and we're not going to keep you waiting any longer. Drumroll, please...
The average Super Bowl commercial cost in 2019 was $5.1 million. Yes, you read that right. A 30-second spot during the Super Bowl would set you back more than a nice, new car. But remember, with great cost comes great exposure. That's a lot of eyes on your brand for a relatively short period of time.
Now, you might be thinking, "Wow, that's expensive! But is it worth it?" Well, let's look at the numbers.
The ROI of Super Bowl Commercials
The Super Bowl commercial cost in 2019 might have been high, but so was the return on investment (ROI) for many brands. According to a study by iSpot.tv, the average Super Bowl ad in 2019 saw a 95% increase in web searches for the brand in the week following the game. That's some serious bang for your buck.
But it's not just about online searches. Super Bowl commercials can also drive sales. A study by Kantar found that, on average, Super Bowl ads generated a 35% increase in sales for the brands that used them. Not bad for a 30-second spot, huh?
The Most Expensive Super Bowl Commercials of 2019
Now, let's talk about the crème de la crème of Super Bowl commercials in 2019 - the most expensive ones. These brands didn't just buy a spot; they bought a whole lot of attention.
Budweiser: "Wind Never Felt Better"
Kicking things off is Budweiser, the official beer sponsor of the NFL. Their 2019 Super Bowl ad cost a cool $5 million, but it was worth it. The ad, which featured a cute puppy and a Clydesdale horse, was a hit with viewers and generated a ton of buzz on social media.
Pepsi: "More Than OK"
Pepsi also shelled out $5 million for their 2019 Super Bowl ad. The ad featured a celebrity-packed cast, including Steve Carell, Lil Jon, and Cardi B. It was a fun, high-energy spot that got people talking about Pepsi's new "OK" slogan.
Coca-Cola: "A Coke Is a Coke"
Speaking of high-priced Super Bowl ads, Coca-Cola spent $5 million on their 2019 spot. The ad, which featured a multilingual choir singing "America the Beautiful," was a celebration of diversity and inclusion. It was also a bit of a departure from Coke's usual Super Bowl commercials, which often feature humor.
The Cheapest Super Bowl Commercials of 2019
While the Super Bowl commercial cost in 2019 was high, not every brand was willing to shell out the big bucks. Here are a few brands that found more affordable ways to get in on the Super Bowl action.
Sprint: "Evelyn"
Sprint managed to get a Super Bowl ad for a fraction of the average cost. Their 2019 ad, which featured a young girl named Evelyn who was obsessed with the 1990s, cost a reported $1 million. That's a steal compared to the $5.1 million average!
Devour: "Food Porn"
Devour, a frozen food brand, took a different approach to the Super Bowl commercial cost in 2019. Instead of buying a traditional ad, they created a series of short, provocative videos that they shared on social media. The "Food Porn" campaign cost a reported $150,000, making it one of the most affordable Super Bowl ad campaigns of the year.
The Future of Super Bowl Commercial Cost
So, what does the future hold for Super Bowl commercial cost? Well, it's safe to say that it's not going down anytime soon. As the Super Bowl continues to be one of the most-watched events of the year, brands will continue to see it as a valuable platform for reaching a massive audience.
That being said, we may see more brands taking a page from Devour's book and finding more affordable ways to capitalize on the Super Bowl. Social media campaigns, user-generated content, and other digital strategies can be a fraction of the cost of a traditional Super Bowl ad and can still generate a lot of buzz.
Wrapping Up
And there you have it, folks! The Super Bowl commercial cost in 2019 was high, but the potential ROI was even higher. Whether you're a brand looking to make a splash or a viewer just looking to enjoy the show, there's no denying that Super Bowl commercials are a big deal.
So, what did you think of the Super Bowl commercials in 2019? Which ones were your favorites? And which brands do you think got the most bang for their buck? Let us know in the comments!
Until next time, this is [Your Name] signing off. Thanks for joining us on this journey through the world of Super Bowl commercial cost in 2019. We'll see you next time!