Meet the Mastermind Behind Too Faced: The Inspiring Story of Jerrod Blandino

Hello, beauty enthusiasts! Today, we're diving into the fascinating world of Too Faced founder, Jerrod Blandino. If you're a fan of innovative, cruelty-free makeup that's all about having fun and expressing yourself, you've got Jerrod to thank. So, grab a cuppa, get comfy, and let's get to know the man behind the magic. Guys, explore more in Guides And Explainers and too faced founder.

The Birth of Too Faced: A Love Story

Jerrod Blandino's journey began in the late 90s, long before Too Faced founder became a household name in the beauty industry.

Jerrod, a self-proclaimed "gay boy from California," always had a passion for makeup. He started his career in the industry at a young age, working as a makeup artist and eventually managing a MAC Cosmetics store. It was during this time that he met his future business partner and life partner, Jeremy Johnson.

Together, they shared a vision to create a makeup brand that was different from anything else on the market. A brand that celebrated individuality, encouraged self-expression, and most importantly, was cruelty-free. And so, in 1998, Too Faced founder Jerrod Blandino and Jeremy Johnson launched Too Faced Cosmetics from their tiny apartment in San Francisco.

Too Faced: More Than Just Makeup

From the start, Too Faced founder Jerrod Blandino wanted Too Faced to be more than just another makeup brand. He wanted it to be a movement.

Too Faced was one of the first major beauty brands to be completely cruelty-free. Jerrod and Jeremy believed that you don't need to test on animals to create high-quality, innovative products. Their stance on animal testing has been a significant influence on the industry, with many other brands following suit.

But Jerrod's vision didn't stop at cruelty-free practices. He wanted Too Faced to be a brand that empowered people to express themselves, to have fun with makeup, and to feel confident in their own skin. This philosophy is reflected in every product Too Faced creates, from their iconic Better Than Sex mascara to their fun and quirky eyeshadow palettes.

The Magic of Too Faced: Innovative Products

Too Faced founder Jerrod Blandino is known for his innovative approach to makeup. He's always pushing the boundaries of what's possible, creating products that are not only high-performing but also super fun to use.

One of Too Faced's most iconic innovations is their Born This Way Foundation. This full-coverage, natural-looking foundation is infused with coconut water and alpine rose to nourish and hydrate the skin. It's a testament to Jerrod's commitment to creating products that are not only beautiful but also good for your skin.

Another standout product is the Chocolate Soleil Matte Bronzer. Yes, you read that right - this bronzer smells like chocolate! It's a genius move from Too Faced founder Jerrod Blandino, who knows that our senses play a significant role in our enjoyment of makeup.

Jerrod Blandino: A Force for Good

Too Faced founder Jerrod Blandino is more than just a businessman. He's a force for good in the beauty industry and beyond.

Jerrod is an outspoken advocate for LGBTQ+ rights and has used his platform to raise awareness and support for various causes. He's also a mentor to many young people in the beauty industry, always ready to offer advice and encouragement.

In 2018, Jerrod and Jeremy sold Too Faced to Estée Lauder Companies. But don't worry, Too Faced founder Jerrod Blandino is still very much involved in the brand he loves so much. He continues to serve as the Global Beauty Creative Director, ensuring that Too Faced stays true to its roots and continues to innovate and inspire.

The Future of Too Faced

With Too Faced founder Jerrod Blandino at the helm, the future of Too Faced is bright and full of possibilities.

We can expect more innovative, cruelty-free products that celebrate individuality and empower self-expression. We can also expect Too Faced to continue to use its platform to make a positive impact, whether that's through supporting social causes or pushing for change in the beauty industry.

So, there you have it, folks! The inspiring story of Too Faced founder Jerrod Blandino. We hope you've enjoyed getting to know the man behind the magic. Until next time, keep experimenting, keep expressing yourself, and most importantly, keep having fun with makeup!